Should search engine optimization be your highest priority? Or will paid ads get you the leads you need? Should you be posting on FaceBook or LinkedIn? Should you hire an agency or invest in learning how to do things yourself?
It depends.
What’s your budget? How much time can you dedicate to marketing your business? Are you building a brand and a loyal customer base or just looking to make quick sales on the current hot product before moving on to your next venture?
There’s no single, magical formula that works for everyone.
We begin all our digital marketing campaigns by asking:
What are your goals?
If you have crisply defined SMART goals (specific, measurable, achievable, realistic and time-bound), great! It’s always a pleasure to create a plan for clients who know what they want. But, honestly, many clients come to us because they don’t know what’s even possible.
A young business without history doesn’t know what achievable and realistic goals are. A business that survived on a shoestring budget grows to the point where it now can devote resources to marketing. A large business with one brand acquires two independent companies and now can offer a complimentary set of products.
Whether or not you come to us with clear objectives, share your current baselines. Together, we can develop a customized plan for you with SMART goals and a marketing plan to achieve them.
