Maintaining a good ranking on search engines is challenging because of fierce competition. Many things affect your search engine rank, like quality content, backlinks, audience research, and your brand. Today, we’ll focus on three key factors that can affect your search engine optimization directly or indirectly: 1. Keywords, 2. Meta description, 3. Images. We’ll also cover the best tools to ensure you have the right keywords, meta descriptions, and images to enhance your site’s SEO ranking.
Keywords:
Keywords are super important for SEO. They help search engines know what a website is about. Using the right keywords can make a website appear higher in search results. They tell search engines what a website is about and help it get noticed more.
To gain a better understanding of what keywords are and their significance, please refer to this article. What-are-keywords
Important Tools:
There are several tools available for finding keywords. Some of them are paid, and some are unpaid. The most famous tools are these:
Pro Tip:
Blog posts give businesses more chances to use words that are important for their products and services. Sometimes, you can’t fit certain words or phrases on your main website pages. But, with a blog, you can use those words or phrases. You can focus on different words or phrases each time you write a blog post.
Meta Description:
The meta description is vital for SEO as it’s a short summary of your page’s content. While meta description doesn’t directly affect page ranking, it does impact how many people click on your page. Having a good meta description can help more people notice your brand and check out your page. It also sets your content apart from others in search results.
To gain a better understanding of meta descriptions and their significance, please refer to this article. How to create the right meta description
Important Tools:
You can use plugins to add meta descriptions. The most well-known plugin for this is Yoast. Also, a popular WordPress paid plugin called Elementor now lets you do this painlessly.
Pro Tip:
It’s a good idea to set meta descriptions for all your pages, but it’s not always required. To optimize better, make sure to include one or two keywords in your meta description.
Image File Sizes
Understanding page size is crucial for SEO and website performance. Large page sizes can lower your website’s ranking on search engines. Optimizing image file sizes can significantly improve page speed and boost your ranking. Additionally, choosing the right image file format (JPEG, PNG, and GIF) is necessary for enhancing website performance.
Important Tools:
There are several tools available for making /adjusting your image file; some of them are paid, and some of them are unpaid. The most famous tools are these:
- Canva
- Through Preview (app on Mac)
- Pixlr editor
Pro Tip:
Monitor website performance regularly: Use tools like Google PageSpeed Insights and GTmetrix to identify performance issues and make necessary optimizations.
Best image size for websites in 2024
