Acquiring Backlinks: Part 2 - A Case Study of a Local Educational Resource Provider
Our previous blog post, Acquiring Backlinks, discussed the importance of backlinks for small businesses’ SEO success and offered actionable tips for acquiring them. Now, let’s examine how these strategies can help a local educational resource provider (XYZ) in Ohio in a real-world scenario.
XYZ is on a Mission to Beat Summer Learning Loss in a Fun and Engaging Way
The reality of summer learning loss cannot be overlooked, with both parents and students grappling with its effects. This is why there’s a wealth of resources, including researchers’ findings, helpful tips and tricks, and insightful blogs dedicated to addressing this issue– such as How to Prevent Summer Learning Loss.
Recognizing this challenge, XYZ Â decided to solve summer learning loss by offering a range of workbooks, practice books, flashcards, and study materials meticulously designed to support students in math and English, spanning from elementary to 8th grade.
XYZ’s mission is clear: To combat summer learning loss by providing engaging educational materials that keep students actively learning, whether at home glued to screens or enjoying outdoor activities. With their offerings, they aim to keep kids involved in their studies in any way, ensuring they make the most of their summer break while continuing to grow academically.
Now, let’s see how XYZ can acquire backlinks without spending a lot of money, time, and effort:
1. Leverage Existing Contacts:
XYZ could tap into existing networks to uncover potential link-building opportunities. They can reach out to satisfied customers, specifically parents who are part of school WhatsApp groups or social media parent groups. Through this outreach, they can find individuals with blogs, book clubs, or active social media accounts. By offering discounts, free resources, or sample learning materials, XYZ can secure valuable backlinks, ultimately boosting its SEO performance.
2. Engage the Broader Community:
XYZ can also secure backlinks from various community sources in Ohio, e.g., by fostering collaboration with local bookstores like Barnes & Noble and Loganberry Books. Note that Loganberry hosts weekly events where they can showcase their presence effectively. XYZ should strategically distribute its products across different stores—flashcards at Target, journals at Walmart, and workbooks at Amazon and eBay. This diverse distribution approach will facilitate backlinks from prominent retailers with a significant SEO presence. Moreover, partnering with local sports leagues, martial arts studios, and other youth-focused organizations and playscapes presents an opportunity to reach a broader audience and enhance SEO presence. For instance, GYMNASTICS AND PARKOUR in Ohio are potential partners in this endeavor. Establishing reciprocal backlinks between XYZ and these entities can further strengthen their online visibility and SEO performance.
3. Acquire .Edu Backlinks:
XYZ should establish connections with local schools, summer camps, preschools, and kids academies. Participating in school events and book fairs is one way to do this, as schools often publish book resources on their websites, providing valuable backlinks. XYZ should collaborate with stores that supply school stationery kits, such as Lakeshore Learning, 1st Day School Supplies, and UnitedNow, as well as stores that provide school uniforms like Schoolbelles, School Closet, and Educational Apparel. Collaborating with these entities can help Summer Solutions secure valuable .edu backlinks, contributing to their SEO efforts.
In addition, XYZ can collaborate with book groups such as Hachette Book Group or leverage discounted bookstores like Book Outlet to expand their outreach. Partnering with established book groups offers an opportunity to tap into their existing audience and gain valuable backlinks. Similarly, being present in discounted bookstores allows XYZ to reach a broader demographic while acquiring backlinks from reputable online retailers. These collaborations can further diversify their link-building strategy and enhance their overall SEO performance.
4. Partner with Local Influencers:
XYZ can partner with influential figures in the community to amplify its message and reach new audiences. By collaborating with local bloggers, social media influencers, and community leaders, it can earn valuable backlinks that enhance its credibility and drive traffic to its website.
5. Create Resource Pages:
Establishing a Google Business Profile should be a priority for XYZ to improve its local SEO presence. By ensuring their website and social media pages are listed on Google Business, they can increase their visibility in local searches and attract more customers to their products and services.
Conclusion
By implementing these strategies, XYZ can build a robust backlink profile, enhance its SEO performance, and ultimately increase its online visibility and customer engagement. By focusing on genuine connections and providing value to its audience, XYZ can position itself for long-term SEO success.
