Digital Marketing Strategy
Starting with your business goals, our team uses your data and industry trends to create a comprehensive marketing strategy, including competitor analysis, marketing channel recommendations, branding recommendations, and reputation management.
Content Marketing
In 1996, Bill Gates said “Conent is King.” This digital marketing mantra applies even more today.
The best way to create and sustain your brand is with content. It’s crititcal to search engine optimization and organic social media. It impacts your Return on Investment (ROI) with paid ads.
Bold Cat works with creative writers (real people–not AIs!) to provide content for our clients. Blog articles, white papers, landing pages, and social posts–all tailored to your brand and your goals.
Search Engine Optimization (SEO)
Help your customers find you on Google, Bing, Baidu, and more. Claim your free Google Business Profile, craft engaging metadata, and optimize your content for all forms of search (text, voice, AI).
“One of the main advantages of organic search is that it’s cost-effective. Unlike paid search, organic search traffic is free and can provide long-term benefits with proper optimization. Users also tend to perceive organic search results as more trustworthy than paid results.”
Search Engine Marketing (SEM)
Paid ads give you precision targeting and immediate results. Google Ads, Microsoft Advertising, YouTube, and all social media platforms help you to reach your customers where they’re most receptive.
Bold Cat leverages the SEM talents of several creative marketers. Let us build a campaign based on your budget and goals.
Social Media Strategy & Tactics
Create awareness of your brand. Connect with your customers. Manage your reputation. Resolve customer issues.
Social is the most powerful digital marketing tool for many companies’ customer acquisition and retention.
Playstation uses several channels to keep customers engaged and excited about new offerings. Wendy’s Twitter account cultivated an irreverent attitude that shapes people’s perceptions of the brand as responsive, confident, and fun
We can create a strategy and engagement calender that fits your brand voice.
